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Phyto Launches Thinning Hair Treatment

Phytolium 4 to replace Phytoaxil.

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By: TOM BRANNA

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When it comes to thinning hair, four is better than two. Phyto, the hair care brand owned by Paris-based Alès Groupe, is phasing out a pair of hair-thickening products for men called Phytoaxil and rolling out a new duo called Phytolium 4. Phytolium, which comprises a shampoo and scalp treatment and is meant to combat male pattern baldness, takes its name from the four proprietary botanical ingredients used in its formulations. Phytolium employs a complex called CapicellPro, which f...

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